Lighting the Future of Horticulture

Christia Roberts

CRoberts photoChristia Roberts has more than 25 years of business development and consulting experience working on national and international projects with private companies and public agencies. Her areas of expertise are technology review, market analysis and communications. She performs market feasibility studies and competitive assessments, conducts strategic analyses of industry sectors, facilitates corporate communications, and prepares compelling professional reports and presentations.

Christia has advised, conducted technical due diligence, and managed projects on behalf of Cubist Pharmaceuticals, SunOpta Distribution, BC HotHouse, Alberta Advanced Education & Technology, Canadian Nursery & Landscape Association, Western Economic Diversification, and Agriculture and Agri-Food Canada. Her clients include manufacturing and technology companies engaged in the food and beverage, green materials and chemicals, and consumer goods industries.

She began her career with The University of British Columbia as an Industry Liaison Manager where she founded innovation councils for industry associations, conducted applied research, lectured at conferences, and published papers in Canada, Europe and the United States. On behalf of the National Research Council Canada she consulted to more than 50 technology companies.

Christia has a BSc with Honours and an MSc from The University of British Columbia specializing in new product development in life science industries.